Helping End Period Poverty

Girls experiencing period poverty miss out on the activities that they love

Helping End Period Poverty
Helping End Period Poverty

Helping End Period Poverty


We are continuing our mission to keep girls in the activities that they love!

Our goal to help #EndPeriodPoverty started in March 2018 and so far, with support from people across the country, Always has donated nearly 32 million period products to schools and youth groups.

We believe it’s important that girls have access to period products, even out of term time so they can take part in activities that help build their confidence and shape their future. We are launching a new donation drive, giving free product to UK Youth, a nationwide network of youth organisations that support and inspire 1.5 million young people.

We will also be donating product to our longstanding charity partner, In Kind Direct. This not-for-profit organisation distributes consumer goods to UK charities, helping to ensure that everyone has access to life's essentials.